V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK has been recognized with 12 lifetime achievement awards in several areas in Marketing from the AMA and other professional organizations. VK has published over 250 articles and 25 books. VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Indian School of Business Senior Fellow, India. Recently, VK has been bestowed with another honor, TIAS Fellow, from Texas A&M University, Texas. VK spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance. VK is also the current Editor-in-Chief of the Journal of Marketing. He plays Tennis and Basketball to relieve his stress arising out of being in academics. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with
Professor Jagdish Sheth is the Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University. Over the fifty years, Professor Sheth has been on the faculty of Columbia University, MIT, University of Illinois and University of Southern California. He is an expert on consumer demographics, impact of technology on society and globalization of competition. Professor Sheth has been advisor to numerous corporations all over the world. His latest book is Breakout Strategies for Emerging Markets (Pearson, 2016).