We live in a time when Cultures and Technologies are converging more rapidly than ever, when insights are experiencing a shorter shelf life and markets themselves are segmenting into even more niche targets.
To adapt to this rate of change, insight must make way for foresight.
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. How things have changed in just a decade or two!
Since simple demographics no longer suffice in this complicated and complex marketing environment, consumer insights have begun to take hold in the corporate mind-set. Consumer insights can help try to find problems that the company can solve.
In order to facilitate companies to gain a deeper understanding of consumer insights, Prin. L.N. Welingkar Institute of Management Development & Research (WeSchool) in association with Academy of Indian Marketing (AIM), is organizing a one day conference ) to be held on 9th January 2017 at its Mumbai campus.